WellbeMed Sweden AB

Project: WellbeSleep®

WellbeMed’s project WellbeSleep® is a unique product aimed at older consumers who have difficulties falling asleep. The product is composed of a mixture of natural, organic ingredients that were selected based on clinical trials. The project is currently in the process of carrying out market and sales analyses for the introduction of WellbeSleep® on the European market. WellbeSleep® will be available in sustainable packaging as the WellbeSleep® Bar and the WellbeSleep® Shot by the end of 2018.

.
Midway status 

“We are very happy with the progress of our work within the project and we have so far fulfilled what we planned. Best of all is that we are conducting consumer tests in two municipalities in Skåne during the month of November,” says the team behind WellbeMed.

Half way into the project, WellbeMed has developed a new product within their range of sleep products. It is an oat based drink that is aimed for the elderly who needs the extra nutrition and needs help to fall asleep at night. The drink, that contains the herbs of lemon balm and hops, should be consumed before going to bed as it can help the consumer calm down at night while at the same time getting valuable nutrition. Moreover, WellbeMed has conducted a competitor/market analysis with the help from a consultant, which focused on the German and UK market.

  • Sectors involved: Agro-Food

  • Partner country: Sweden

  • Voucher(s): Scalability and Internationalisation Voucher, Technology Transfer Voucher & Economic Feasibility Analysis Voucher

  • Part of consortium: Yes

About WellbeMed Sweden AB
Development and sale of healthy foods based on research

Consortium

Deskago AB
Deskago was founded in 2011 with the goal of creating long-term values for SMEs by launching export sales or increasing existing export sales. Since then, Deskago has collaborated in numerous export projects and activities.

Enterprise Europe Network
The Enterprise Europe Network consists of 13 business and research organisations, as well as the Swedish Agnecy for Economic and Regional Growth. The network’s main objective is to offer support to ambitious small and medium sized enterprises and help them internationalise.

  • Country: Sweden

  • Sectors: Agri-Food & Consulting

RB-Tech Consulting
RB-Tech Consulting provides consultancy mainly in food processing and product development. A new area is horticulture development projects focusing on organic growing and post harvest methods. The primary customers are SMEs in the southern part of Sweden.