Project: Transfering the Ingredio technology to the Insurance Sector with Eurolife ERB as an Innovation Actor
The aim of this project is to transfer Ingredio technology to the insurance sector in partnership with Eurolife ERB, which has created a “Walk to Win” mobile app, where insurance customers can qualify for reduced insurance premiums by walking more daily. The project will explore innovation in the insurance market and introduce a new Ingredio B2B product that informs health-conscious consumers about the potential hazards in food and cosmetics ingredients.
Sectors involved: Wellness and insurance
Partner country: Greece
Voucher(s): Technology Transfer
Part of consortium: Yes
About DENTICA LTD
DENTICA is the company behind Ingredio, a mobile phone application that informs consumers about the potential hazards of food and cosmetics ingredients. All consumers have to do is take a picture of a product label in order to receive a colour-coded overview of potential hazards, based on peer-reviewed scientific information from the European Commission and National Institutes of Health databases.
Ingredio empowers consumers to act proactively for their safety and health by raising awareness about the chemical content of products that are in daily use.
Eurolife ERB Insurance Group
The Eurolife ERB Insurance Group is a member of Fairfax Financial Holdings Limited through its subsidiaries, is engaged in property and casualty insurance and reinsurance and investment management. The Eurolife ERB Insurance Group designs and markets advanced products and services that meet the full range of contemporary insurance needs. A leading player in the bancassurance market, the Group has established a broad network of affiliated insurance agents across Greece. The Eurolife ERB Group consistently maintains strong earning levels and capital reserves in excess of European regulatory requirements, to be readily able to fulfil its obligations towards its policy holders at all times.