Health At Work Project: Innovative dairy product going global

Project: Internationalisation of an innovative dairy product with high nutritional value

The aim of the project is to define the internationalisation strategy for a new probiotic dairy product, which is of high nutritional value for consumers aged 50+. The project will cover the following tasks:

  • European market analyses, especially of the competition and substitute products
  • internationalisation strategy
  • definition of sales and marketing channels
  • design of the company logo and image
  • design of the company website and other related marketing materials in English
  • participation at Europe’s biggest food trade fair, Anuga in October 2019
  • Sectors involved: Health & business develop

  • Partner country: Hungary

  • Voucher(s): Scalability & Internationalisation Voucher

  • Part of consortium: Yes

About Health At Work Ltd
Health At Work Ltd works with health protection activities for employees and medical screening programmes. The company participates in several projects aimed at improving the lives of the 50+ generation.

Consortium

About Absolvo Consulting
Absolvo Consulting supports ambitious and talented Central and Eastern European companies in building and executing their growth strategies. The core competence is to support innovation-driven companies with their development into an established company through innovation financing and internationalisation services.