The main goal of Project ASA is to develop an easy-to-use augmented reality mobile app. The app will be able to provide users with specific and complete information about the products that they are willing to buy, as well as the product’s contents. The new tool will help the end-user in identifying and understanding product content.

A digital helper for older adults

Gezapp has developed a mobile app aimed at people over the age of 55. The AR Shopper Assistant (ASA) app is designed to help older adults understand information on food product labels and enable informed purchasing decisions.

All the user has to do is frame the packaging via the app, which then displays information by means of augmented reality. This could include information about the origins of ingredients or health and nutrition. For users who are visually impaired, the app also has an automatic reading function.

Gezapp has worked with Italian bakery company Brusa S.r.l. to test the app on real packaging.

  • Sectors involved: Agro-Food, Creative Industries, Packaging & ICT

  • Partner country: Italy

  • Voucher(s): Technology Transfer Voucher

  • Part of consortium: Yes

About GEZAPP Srl

Gezapp develops projects using Augmented Reality, a technology capable of adding various types of content (video, audio, 2D, 3D) to the surrounding environment. All this happens in real time and from any device equipped with a camera. This innovation makes it possible to “track” the elements present in the real scene and add others virtually. The spectacular combination of real and digital generates a unique experience.

Augmented Reality and Virtual Reality offer a wide range of creative solutions that guarantee intense emotional, motivational, perceptive, and cognitive impact. The end-user has the opportunity to interact directly with the brand and participate in exciting experiences such as interactive brochures and previews of furnishings. These are extremely versatile technologies when it comes to the flexibility of the contents and the fields of application, which can, for instance, range from marketing to architecture,  fashion to food & beverage, and from B2C to B2B.


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