Project: AR SHOPPER ASSISTANT (ASA)
The main goal of Project ASA is to develop an easy-to-use augmented reality mobile app. The app will be able to provide users with specific and complete information about the products that they are willing to buy, as well as the product’s contents. The new tool will help the end-user in identifying and understanding product content.
Sectors involved: Agro-Food, Creative Industries, Packaging & ICT
Partner country: Italy
Voucher(s): Technology Transfer Voucher
Part of consortium: Yes
About GEZAPP Srl
Gezapp develops projects using Augmented Reality, a technology capable of adding various types of content (video, audio, 2D, 3D) to the surrounding environment. All this happens in real time and from any device equipped with a camera. This innovation makes it possible to “track” the elements present in the real scene and add others virtually. The spectacular combination of real and digital generates a unique experience.
Augmented Reality and Virtual Reality offer a wide range of creative solutions that guarantee intense emotional, motivational, perceptive, and cognitive impact. The end-user has the opportunity to interact directly with the brand and participate in exciting experiences such as interactive brochures and previews of furnishings. These are extremely versatile technologies when it comes to the flexibility of the contents and the fields of application, which can, for instance, range from marketing to architecture, fashion to food & beverage, and from B2C to B2B.
Sector: ICT & Creative Industries
Tecnoalimenti is a knowledge integrator that designs and develops specific co-operations between scientific research and business. Tecnoalimenti identifies organisations and promotes partnerships, providing resources and expertise, with the aim of driving innovation towards increasingly higher and more innovative positions.
Sectors: Brand Protection & Security
NOFAKE Anti-Counterfeiting Systems is a partnership between international experts in the fields of authentication, brand protection, security printing, RFID, and web-based traceability systems. NOFAKE offers anti-counterfeiting and brand management services to companies of all sizes.