Caliente Beverages: Shifting the 50+ from alcoholic to non-alcoholic
Project: Increased life quality and health among the 50+ through shifting from an alcoholic to non-alcoholic spirit
The project aims to reduce alcohol consumption among the over-50s by 1) developing the first non-alcoholic spirit with a flavour, sensation and overall quality that matches alcohol and 2) communicating how capsaicin (chlili extract) in combination with innovative production methods can replicate the quality normally associated with alcohol.
By the end of the project, the first fine non-alcoholic spirit should be ready for market launch, with a plan for scalable production in place.
Final report: The drinks is already sold in Scandinavian bars
Caliente Beverages has successfully finalised the development and trial of a non-alcoholic spirit and launched the outcome – its new Gnista brand – in 10 Scandinavian bars. The product is also available via a web shop, and distributor partners have been found in Sweden and London.
Overall, the project has included product development, identification of a production partner, brand development and design, and a market test in London.
Sectors involved: Agro-food
Partner country: Sweden and UK
Voucher(s): Demonstration Voucher
Part of consortium: Yes
About Caliente Beverages International AB
Caliente Beverages is a Swedish company that develops and markets innovative non-alcoholic drinks. The mission is to make it easier to make non-alcoholic choices by offering truly great products.
Club Soda is a mindful drinking movement of individuals, drinks, and venues. We want to create a world where nobody feels out of place if they’re not drinking alcohol. We do this by building a movement of venues, drinks brands and mindful drinkers, through supporting people to change their habits and running festivals, workshops and events.